Up till the Social Media age, I would say at the turn of the century, most companies had a Marketing department and a Sales department. Marketing did brochures, articles in magazines, ads on radio and television, sponsored the local football team
You probably have seen the demise of your posts reach on Facebook with most analysts reporting less than 5% pick up, even if you have a good following of 1,000+ on your business page. Harking back to the heady days of a few years ago when you coul
Digital Marketing is now mainstream if you have just woke up from a 15 year coma and wonder why people everywhere are getting run over and falling into ponds everyday mesmerized by a hand held device, welcome to the Digital landscape. Not every bu
They say on average one new client costs business $2000 regardless of your average order value. If you would rather not do any lead generation and go straight to sales leads, skip this article and go straight to the bottom paragraph. Where do t
What marketing works that doesn’t cost years of your life or thousands of dollars? How much would you pay for 1,000 new ‘targeted people’ to come to your website each month? What return on investment would you expect from it? Maybe 3-5% of t
Ask anyone with a website or online business what exposure means to them.It's the difference between standing in front of 2 people or 2000 people to explain why your business is different and special. Even if not one person buys that day, there are m
Depends what generation you are coming from; back in the 1980’s when I was a salesman, I had no real idea what marketing was, apart from Radio TV and newspapers, and that world was a closed shop unless you went to the right universities, or worked
Seems a daft question doesn’t it, but what if I was to say a lead means many things to many people in business: To some leads are a list of names and emails To others leads are a Telemarketing company. I wish we could just standardize what the w
When the Internet and laptops started to find their way into everyone’s home and office, there came with it an excitement of what could become; the sharing of information, families connecting across the miles, and the sharing of business. It certai
OK so you are skint and the company down the road, your main competitors, have a $500 a month budget for online marketing, don’t pack up the business just yet, you have just as much chance with no budget. You will pay with time and not money but
